PERSPECTIVE

Adventure comes in all shapes, forms, colours, people, places, tastes, smells, and I'm sure countless other ways I haven't experienced yet. My eyes are always open and my heart is always full for something new and exciting. Doing what I can to leave the world a little kinder, cleaner and happier through creativity.

Art & Design Director based out of Montreal, I focus on storytelling in digital and environmental medias through beautiful and functional design. Over a decade of experience working with small, medium and large organizations, agencies and brands.


Experience

Freelance Art & Design Director  Jan. 2007 - present

With over a decade of freelancing experience, I’ve had the privilege to work with different organizations, agencies, and incredibly smart and talented people on a multitude of projects. Majority of my time has been dedicated to developing creative campaign work with international brands like Lays, Nivea, Olay, Wrangler Jeans, Eucerin, Durex, WeightWatchers, Novartis, and a long list of others. To complement the campaign work, my specialty and my love is in brand identity development through creative strategy.

 

Phil - Art Director / Senior Graphic Designer  Jan. 2020 - Feb 2021

I worked with an amazing team to develop and design creative solutions for organizations in the charitable sector. My main responsibilities consisted of developing and presenting creative concepts to clients, designing brand identities and systems, producing a variety of marketing materials through digital, print, and web channels for multiple brands and organizations.

 

PeopleLikeUs - Art Director / Senior Graphic Designer  Nov. 2012 - May 2017

Roles and responsibilities consisted of being creative lead of a production team made up of designers, copywriters and developers. Providing a pro-active environment for learning and creative growth. Designing and developing creative / visual direction for full digital & retail marketing campaigns. Branding and identity design, web design, illustration, print design, and user experience.


Knowledge

  • Advanced knowledge of Adobe Creative Suite

  • Understanding of coding standards

  • Team management and development

  • Strong knowledge of media evolution

  • Traditional art and visual creation

  • Brand identity development & preservation

  • Web design and development (UX/UI)

  • Presentation development and delivery

  • Design Psychology

  • Creative thinking and development

  • Multi-platform marketing campaign development

  • Ability to adapt & learn to different situations


Always happy to connect & have a creative conversation.