Eli Lazaris

Urban Bonfire

Urban Bonfire had found a position in a niche market, providing custom outdoor kitchen solutions, and high quality BBQ / cooking products to consumers. Although Urban Bonfire had found this position, the main communication of custom outdoor kitchen solutions was being lost, as was the target market of designers, architects, contractors, and other business’ and professionals.

Together, we re-evaluated the core values of the brand and built a more refined communication direction aimed at their target of business professionals. We also created a visual direction better suited to support their high end product.

New visual direction and communication strategy for newsletter and social media.